Sunday, April 29, 2007

CCRC Story of the Day: Marketing People are Evil Edition

Oh, this one's a beaut!
Sony used a freshly slaughtered goat to promote the company's new violent video game for its PlayStation 2 console, the Daily Mail reported.

The dead animal's still-warm corpse was used as the highlight and centerpiece during a launch party for "God of War II."

Sony challenged guests to reach inside the goat's carcass and eat offal, which were bought elsewhere and intended to resemble the animal's entrails.
But wait, it gets better! Not only did they pull this Ozzy-esque stunt, they publicized it!
The company then further caused outrage when it used images from the party in its official PlayStation magazine. After being contacted by The Daily Mail, however, Sony issued an apology and promised to recall the materials.

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